Sales Velocity Calculator
Calculate your sales velocity to optimize pipeline performance
Sales Velocity
Frequently Asked Questions
What is Sales Velocity and why is it important?
Sales Velocity measures how quickly your business generates revenue. It helps agencies identify bottlenecks and optimize sales performance for faster growth.
How do I calculate Sales Velocity?
Sales Velocity is calculated by multiplying the number of deals (opportunities), average deal value, and close rate (win rate), then dividing by the sales cycle length in days. This gives you the revenue generated per day.
What do the inputs in the calculator mean?
Number of deals (opportunities) is the count of active sales in your pipeline. Average deal value represents the typical revenue per closed deal. Close rate (win rate) is the percentage of deals won, and sales cycle is the average number of days it takes to close a deal.
How can I improve my Sales Velocity?
Focus on increasing the number of qualified opportunities, raising your win rate, shortening your sales cycle, or increasing average deal value through upselling or pricing strategies.
Why does a shorter sales cycle increase Sales Velocity?
Reducing the sales cycle speeds up revenue generation because deals close faster, improving cash flow and allowing you to handle more deals over time.
What is a good Sales Velocity benchmark for agencies?
Sales velocity benchmarks vary by industry.
For SaaS agencies, $1,000–$5,000/day is strong, under $500/day is weak. Marketing agencies see $300–$1,500/day as good; under $200/day means improvement needed. Enterprise sales can range $5,000–$20,000/day, with under $2,000/day signaling bottlenecks. Compare your metrics to industry peers and focus on steady improvement.
For SaaS agencies, $1,000–$5,000/day is strong, under $500/day is weak. Marketing agencies see $300–$1,500/day as good; under $200/day means improvement needed. Enterprise sales can range $5,000–$20,000/day, with under $2,000/day signaling bottlenecks. Compare your metrics to industry peers and focus on steady improvement.
How often should I track my Sales Velocity?
Regular tracking—monthly or quarterly—helps you spot trends, measure the impact of changes, and make informed decisions to accelerate growth.
Can this calculator help me forecast revenue?
Yes, by understanding your current Sales Velocity, you can estimate daily revenue and forecast future sales based on pipeline activity.
How does Close Rate affect Sales Velocity?
Close Rate directly impacts Sales Velocity; higher close rates increase the revenue generated per deal, boosting overall sales efficiency.
What should I do if my Sales Velocity is low?
Analyze your sales process to identify bottlenecks, optimize lead qualification, improve sales techniques, and reduce cycle time to increase velocity.
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