What is White Label?
White Label refers to a product or service produced by one company but rebranded and sold by another as if it were their own. In the agency context, it allows service providers to offer solutions under their client’s branding without revealing the original source, enabling seamless brand consistency and scalability.
Table of Contents
Full Definition
White labeling enables agencies to expand their service offerings without additional product development.
It supports brand consistency for clients who resell or integrate the service.
Agencies must carefully select reliable white label partners to maintain quality and reputation.
Examples
Expands service portfolio
Supports brand consistency
Enables faster go-to-market
Benefits
Risk of quality control issues
Dependence on third-party providers
Potential branding confusion
Common Mistakes
Vet partners carefully and maintain transparency with clients.
Conclusion
Vet partners carefully and maintain transparency with clients.