What is Targeting?
Targeting is the practice of selecting specific audience segments based on demographics, behaviors, interests, or other criteria to deliver more relevant ads.
Table of Contents
Full Definition
Effective targeting ensures ads reach the right people, increasing engagement and conversion rates.
Platforms offer various targeting options including geographic, demographic, psychographic, and behavioral criteria.
Refining targeting strategies is key to maximizing advertising ROI and reducing wasted spend.
Examples
Focuses ad delivery
Increases relevance
Improves conversion rates
Benefits
Enhances ad performance
Reduces wasted budget
Supports personalized marketing
Common Mistakes
Over-targeting can limit reach
Requires audience insights
Needs continuous refinement
Conclusion
Precise targeting is foundational for effective paid advertising campaigns.