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What is Stage / Pipeline Stage?

Stage or Pipeline Stage refers to a defined step within the sales process that indicates a deal’s current position. Examples include "Initial Contact," "Proposal Sent," or "Negotiation." Tracking stages helps sales teams manage progress and forecast outcomes.

Table of Contents

Full Definition

Pipeline stages create a standardized process for moving deals forward.

They enable sales forecasting and performance analysis.

Custom stages allow tailoring to specific business workflows.

Examples

  • Tracks deal progress

  • Enables sales forecasting

  • Standardizes sales process

Benefits

  • Too many stages can complicate management

  • Incorrect stage assignment skews forecasts

  • Requires team training for consistency

Common Mistakes

  • Define clear criteria for each stage.

  • Regularly audit deal stages for accuracy.

Conclusion

Managing pipeline stages rigorously improves sales predictability and efficiency.

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