What is the Skyscraper Technique?
The Skyscraper Technique is a content marketing strategy focused on finding existing high-performing content and creating an even better, more comprehensive version to attract backlinks and improve SEO.
Table of Contents
Full Definition
Developed by Brian Dean, this method involves researching popular content, enhancing it with updated data, visuals, or depth, and promoting it aggressively.
It helps gain backlinks naturally by providing superior value.
Requires significant effort but often yields strong SEO benefits.
Examples
Competitive content analysis
Content improvement
Link building strategy
Benefits
Attracts high-quality backlinks
Increases organic traffic
Enhances authority and trust
Common Mistakes
Time-intensive
Needs strong promotion
Requires ongoing updates
Conclusion
The Skyscraper Technique is an effective way to outshine competitors and build SEO authority through superior content.