What are SERP Features?
Enhanced elements on a search results page beyond standard listings, like featured snippets, knowledge panels, or local packs.
Table of Contents
Full Definition
SERP features provide users with quick answers and richer information directly on search pages.
Examples include featured snippets, people also ask boxes, image carousels, and local business packs.
Optimizing for these features can improve visibility and traffic even if your page doesn’t rank in the top organic spots.
Examples
Featured snippets
Knowledge panels
Local packs
Benefits
Increases click-through rates
Enhances brand authority
Improves user experience
Common Mistakes
Highly competitive to achieve
Feature appearance can be volatile
Conclusion
Leveraging SERP features is a strategic advantage in modern SEO.