What is Search Intent?
The goal or reason behind a user’s search query, such as informational, navigational, or transactional, guiding content relevance.
Table of Contents
Full Definition
Search intent categorizes user queries based on their purpose: informational (seeking knowledge), navigational (looking for a specific site), or transactional (ready to buy).
Understanding intent is critical for creating content that satisfies user needs and ranks well.
Tailoring content to match intent increases user satisfaction and conversion potential.
Examples
Informational queries
Navigational queries
Transactional queries
Benefits
Improves content targeting
Boosts relevance and rankings
Enhances user engagement
Common Mistakes
Misinterpreting intent hurts SEO
Needs ongoing analysis
Conclusion
Aligning content with search intent is foundational for SEO success.