What is a Search Engine Results Page (SERP)?
The page displayed by a search engine in response to a query, containing organic listings, paid ads, and rich results.
Table of Contents
Full Definition
SERPs show a list of webpages, ads, and special features relevant to a user’s search query.
They include organic results, paid advertisements, local packs, featured snippets, knowledge panels, and more.
Understanding SERP features helps marketers optimize content to improve visibility and click-through rates.
Examples
Organic listings
Paid ads
Featured snippets
Benefits
Directs user traffic
Reflects search intent
Includes various content types
Common Mistakes
Highly competitive
Features change frequently
Conclusion
Optimizing for SERP features can significantly boost search visibility and engagement.