What is Search Engine Optimization (SEO)?
A collection of strategies and techniques aimed at increasing a website's visibility and ranking in search engine results.
Table of Contents
Full Definition
SEO involves optimizing website structure, content, and technical elements to improve relevance and authority in the eyes of search engines.
Effective SEO drives organic traffic by matching user intent with quality content and a positive user experience.
It requires ongoing efforts including keyword research, content creation, link building, and technical improvements.
Examples
Keyword optimization
Link building
Technical site audits
Benefits
Increases organic traffic
Improves brand credibility
Enhances user experience
Common Mistakes
Competitive and time-consuming
Requires consistent updates
Conclusion
SEO is essential for sustainable online visibility and business growth.