What is Retargeting or Remarketing?
Retargeting, also known as Remarketing, is a digital advertising strategy that targets users who have previously interacted with your website, app, or content but didn’t convert.
Table of Contents
Full Definition
By showing ads to these users across platforms, retargeting keeps your brand top of mind and encourages return visits and conversions.
It uses tracking technologies like cookies or pixels to identify past visitors and serve relevant ads.
Effective retargeting campaigns balance frequency to avoid user fatigue and optimize messaging to increase engagement.
Examples
Targets past website visitors
Increases conversion chances
Keeps brand top of mind
Benefits
Improves ROI
Supports lead nurturing
Drives repeat traffic
Common Mistakes
Potential for ad fatigue
Requires privacy compliance
Needs careful frequency capping
Conclusion
Retargeting helps convert interested prospects by re-engaging them with personalized ads.