What is Quality Score?
Quality Score is a metric used by advertising platforms like Google Ads to measure the relevance and quality of your ads, keywords, and landing pages. It influences ad placement and cost-per-click.
Table of Contents
Full Definition
A higher Quality Score means your ads are more relevant to users’ searches and provide a better user experience. This can lead to better ad positions and lower costs.
Quality Score is calculated based on factors including expected click-through rate, ad relevance, and landing page experience.
Improving Quality Score involves optimizing ad copy, targeting, and ensuring your landing pages are relevant and fast.
Examples
Measures ad relevance
Affects ad rank and costs
Encourages better user experience
Benefits
Lowers cost-per-click
Improves ad placement
Enhances campaign performance
Common Mistakes
Complex calculation
Requires ongoing optimization
Changes dynamically
Conclusion
Quality Score drives efficiency and effectiveness in paid search advertising.