What is Qualified Lead (QL)?
A Qualified Lead (QL) is a potential customer who has been vetted against specific criteria and shows a clear interest or intent to purchase. They meet key requirements such as need, budget, authority, and timeline, making them more likely to convert into a paying customer.
Table of Contents
Full Definition
Qualified leads are the result of effective marketing and sales alignment, focusing efforts on prospects with the highest probability of conversion.
Qualification criteria vary by company but often include factors like budget, decision-making power, urgency, and fit.
Focusing on QLs helps sales teams use time efficiently and close deals faster.
Examples
Focuses resources on high-potential prospects
Increases sales conversion rates
Improves forecasting accuracy
Benefits
Inconsistent qualification criteria reduce effectiveness
Failing to re-qualify leads may waste effort
Miscommunication between marketing and sales causes lost leads
Common Mistakes
Establish clear and shared qualification criteria between teams.
Conclusion
Establish clear and shared qualification criteria between teams.