What is Prospect?
A prospect is a potential customer who has been identified as a good fit for your product or service but hasn’t yet been qualified. They may have shown interest or match your ideal customer profile, but further engagement is needed to determine sales readiness.
Table of Contents
Full Definition
Prospecting involves researching and identifying potential customers who align with your target market.
Effective prospecting ensures sales teams invest time in leads with the highest likelihood to convert.
Well-managed prospects reduce sales cycle length and improve close rates.
Examples
Identifies qualified potential customers early
Helps prioritize sales outreach
Improves sales pipeline quality
Benefits
Poor prospecting wastes resources on low-fit leads
Ignoring prospects reduces potential deal flow
Overly broad prospect criteria dilute focus
Common Mistakes
Use targeted research and qualification frameworks to optimize prospecting efforts.
Conclusion
Use targeted research and qualification frameworks to optimize prospecting efforts.