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What is Product-Market Fit?

Product-market fit occurs when a product satisfies strong market demand, demonstrated by high customer adoption, retention, and satisfaction.

Table of Contents

Full Definition

Achieving product-market fit means your solution effectively solves real problems for your target audience.

Indicators include rapid user growth, positive feedback, and increasing revenues.

It is a key milestone before scaling, signaling product viability and market readiness.

Examples

  • Strong customer demand

  • Positive user feedback

  • High retention rates

Benefits

  • Validates product value

  • Enables sustainable growth

  • Attracts investment interest

Common Mistakes

  • Can be difficult to measure precisely

  • Requires ongoing adaptation

Conclusion

Product-market fit is essential for scaling and long-term success.

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