What is Opportunity?
An opportunity is a qualified lead that has progressed through the sales process and shows a strong potential to convert into a paying customer. It usually indicates a sales conversation is underway with identified needs and potential deal value.
Table of Contents
Full Definition
Opportunities represent prospects actively engaged in the buying process with clear interest and budget.
Sales teams focus on opportunities to tailor proposals, negotiate terms, and close deals.
Accurate opportunity tracking supports pipeline health and forecasting.
Examples
Focuses sales efforts on high-potential deals
Enables detailed tracking and forecasting
Drives prioritization and resource allocation
Benefits
Misclassifying opportunities can distort pipeline health
Overestimating opportunity value can lead to inaccurate forecasts
Ignoring opportunity qualification risks wasted effort
Common Mistakes
Regularly validate opportunity status and expected value to maintain accurate forecasts.
Conclusion
Regularly validate opportunity status and expected value to maintain accurate forecasts.