What is a Nofollow Link?
A Nofollow Link is a hyperlink attribute that instructs search engines not to pass SEO value or link equity to the linked page. It’s used to control spam and paid link effects.
Table of Contents
Full Definition
Introduced to combat link spam, the nofollow attribute signals to search engines that the link should not influence the ranking of the target page.
Commonly used in blog comments, paid advertisements, and untrusted content.
While nofollow links don’t pass ranking power directly, they can still drive referral traffic and influence SEO indirectly.
Examples
Link attribute rel="nofollow"
Prevents link equity transfer
Spam control
Benefits
Helps manage link profiles
Reduces spam impact
Maintains site integrity
Common Mistakes
Does not directly improve SEO
Overuse can limit linking benefits
Conclusion
Nofollow links are essential tools for maintaining a clean and trustworthy backlink profile.