What are Negative Keywords?
Negative Keywords are terms that prevent ads from showing when those words are searched, helping avoid irrelevant traffic and wasted ad spend.
Table of Contents
Full Definition
Using negative keywords refines targeting by excluding searches that are unrelated or unlikely to convert.
They improve campaign efficiency by reducing low-quality clicks and increasing ROI.
Regularly updating negative keyword lists is essential for ongoing campaign optimization.
Examples
Excludes irrelevant searches
Improves targeting accuracy
Reduces wasted ad spend
Benefits
Increases campaign efficiency
Boosts ROI
Supports focused audience reach
Common Mistakes
Requires ongoing management
Risk of excluding potential customers
Needs careful selection
Conclusion
Negative Keywords are vital for maintaining precise and cost-effective ad targeting.