What is a Meta Description?
A brief summary of a web page’s content displayed on search engine results pages (SERPs). It influences click-through rates by enticing users.
Table of Contents
Full Definition
Meta descriptions appear below the page title in search results and provide a concise overview of the content.
Well-crafted meta descriptions improve user engagement by clearly communicating page relevance and encouraging clicks.
While meta descriptions don’t directly impact rankings, they significantly affect traffic through better CTR.
Examples
Under 160 characters
Includes primary keywords
Clear and compelling call to action
Benefits
Increases click-through rates
Improves user experience
Supports brand messaging
Common Mistakes
Too long descriptions get truncated
Avoid keyword stuffing
Conclusion
Invest time in writing effective meta descriptions to maximize your organic search traffic.