What is a Long-Tail Keyword?
Highly specific, longer search phrases that typically have lower competition but higher intent, ideal for niche targeting and conversions.
Table of Contents
Full Definition
Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when using voice search.
Though they have lower search volume, they often convert better due to their specificity and reduced competition.
Incorporating long-tail keywords in your SEO strategy can help capture qualified traffic and improve rankings for niche topics.
Examples
‘Best CRM for small agencies’
‘Affordable SaaS pricing models 2025’
‘How to automate lead generation in CRM’
Benefits
Lower competition
Higher conversion rates
Better targeting of user intent
Common Mistakes
Requires more keyword research
Less overall traffic volume
Conclusion
Long-tail keywords are powerful tools for attracting targeted, motivated visitors to your site.