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What is Local SEO?

Techniques that improve a business's visibility in local search results, essential for agencies serving clients with geographic markets.

Table of Contents

Full Definition

Local SEO focuses on optimizing a website and online presence to rank well in location-based searches.

Key tactics include Google Business Profile optimization, local citations, reviews, and localized content.

Effective Local SEO drives foot traffic and qualified leads for regionally focused businesses.

Examples

  • Google Business Profile

  • Local citations

  • Customer reviews

Benefits

  • Boosts local visibility

  • Drives nearby customer engagement

Common Mistakes

  • Requires ongoing reputation management

  • Competitive in dense markets

Conclusion

Local SEO is critical for agencies aiming to serve geographic client bases effectively.

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