What is Link Equity?
Link Equity, also known as 'link juice,' refers to the value or authority passed from one page to another via hyperlinks, influencing search engine rankings.
Table of Contents
Full Definition
Pages with higher authority pass more link equity through their outbound links.
Proper internal linking and external backlinks help distribute link equity to important pages.
NoFollow links do not pass link equity, affecting how link value is transmitted.
Examples
SEO value transfer
Page authority distribution
Ranking influence
Benefits
Improves page rankings
Guides crawler attention
Optimizes site structure
Common Mistakes
Mismanagement can waste link equity
NoFollow links limit equity flow
Conclusion
Understanding and managing link equity optimizes SEO impact across a website.