What is Lead?
A lead is a potential customer who has shown interest in a product or service, often by sharing contact information or engaging with marketing content. Leads are the starting point in the sales process and are typically qualified before moving through the pipeline.
Table of Contents
Full Definition
Leads originate from various sources such as website signups, events, referrals, or advertising campaigns.
Effective lead management involves scoring, nurturing, and qualifying leads to prioritize sales efforts.
High-quality leads increase sales efficiency and improve conversion rates.
Examples
Initiates sales opportunities
Can be nurtured for higher conversion
Provides valuable contact and behavioral data
Benefits
Poor lead qualification wastes sales resources
Ignoring lead nurturing decreases engagement
Unverified leads may lower sales effectiveness
Common Mistakes
Implement lead scoring and automated nurturing to maximize sales efficiency.
Conclusion
Implement lead scoring and automated nurturing to maximize sales efficiency.