What are KPIs (Key Performance Indicators)?
KPIs are measurable values used to evaluate the success of an organization or specific activities in achieving key objectives.
Table of Contents
Full Definition
KPIs track progress against strategic goals and help businesses make informed decisions.
Examples include revenue growth, customer acquisition cost, churn rate, and lifetime value.
Selecting relevant KPIs ensures teams focus on the most impactful metrics driving business performance.
Examples
Revenue Growth
Customer Acquisition Cost (CAC)
Churn Rate
Benefits
Monitors performance
Identifies trends
Guides strategic adjustments
Common Mistakes
Misleading if poorly chosen
Requires consistent tracking
Conclusion
Effective KPI management drives accountability and continuous improvement across business functions.