What is a Keyword?
A specific word or phrase users type into search engines. Selecting the right keywords guides content creation and targeting strategies.
Table of Contents
Full Definition
Keywords are the foundation of SEO, representing user intent and search queries.
Effective keyword research identifies terms with appropriate search volume and competition.
Incorporating keywords naturally into content helps attract relevant traffic and improve rankings.
Examples
Search terms
User queries
Content focus
Benefits
Drives targeted traffic
Guides content strategy
Common Mistakes
Overuse can cause penalties
Needs alignment with user intent
Conclusion
Focus on relevant keywords to connect with your audience’s search behavior.