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What are Internal Links?

Internal links are hyperlinks that connect one page to another within the same website, helping users and search engines navigate the site.

Table of Contents

Full Definition

They distribute page authority across the site, enhance user experience by guiding visitors, and help search engines understand site structure.

Well-planned internal linking supports SEO by highlighting important pages and improving crawlability.

Overuse or irrelevant internal links can confuse users and dilute SEO value.

Examples

  • Site navigation

  • Authority distribution

  • User engagement

Benefits

  • Improves crawl efficiency

  • Supports SEO hierarchy

  • Enhances user experience

Common Mistakes

  • Excessive linking can appear spammy

  • Requires strategic planning

Conclusion

Effective internal linking is vital for website usability and search optimization.

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