What are Impressions?
Impressions count how many times an ad is shown to users, regardless of interaction, indicating the potential visibility of the ad.
Table of Contents
Full Definition
High impression counts suggest broad reach and awareness, but impressions alone don't measure engagement or effectiveness.
Impressions are a fundamental metric in brand awareness campaigns and help evaluate ad exposure relative to costs.
Marketers monitor impressions alongside CTR and conversions to assess true campaign performance.
Examples
Number of times ad is shown
Measures potential visibility
Used in awareness campaigns
Benefits
Indicates brand exposure
Supports reach analysis
Useful for CPM campaigns
Common Mistakes
Does not reflect engagement
Can be inflated by ad fraud
Needs context with other metrics
Conclusion
Impressions are essential for understanding the scale of ad visibility.