What is an Hreflang Tag?
An Hreflang Tag is an HTML attribute that signals to search engines the language and regional targeting of a web page, helping deliver the correct version to users based on their locale.
Table of Contents
Full Definition
It is used in multilingual and multinational websites to prevent duplicate content issues and improve user experience by serving the right language or regional page.
Proper implementation involves specifying language codes and regional variants across site URLs.
Mistakes can lead to indexing errors or serving incorrect pages to users.
Examples
Language targeting
Regional targeting
Multilingual SEO
Benefits
Enhances user relevance
Prevents duplicate content penalties
Improves international SEO
Common Mistakes
Complex implementation
Misconfiguration can harm rankings
Conclusion
Hreflang tags are critical for websites serving diverse global audiences to ensure search engines display the right content.