What is Google Analytics?
Google Analytics is a web analytics platform that tracks and reports website traffic, user behavior, and conversion data. It provides insights to help make data-driven marketing and business decisions.
Table of Contents
Full Definition
Google Analytics collects data on user sessions, traffic sources, device types, and engagement metrics through website tagging.
It offers reports on audience demographics, behavior flows, goal completions, and conversion paths to measure marketing effectiveness.
Integration with other marketing tools enables comprehensive performance analysis and optimization.
Examples
Traffic analysis
User behavior tracking
Goal and conversion tracking
Custom reports
Benefits
Informs marketing strategy
Identifies high-performing content
Measures campaign ROI
Common Mistakes
Requires setup and configuration
Privacy compliance considerations
Data sampling can limit accuracy
Conclusion
Google Analytics is a foundational tool for measuring and improving online marketing performance.