What is Follow-up Sequence?
A follow-up sequence is a series of planned messages or actions sent to a prospect after initial contact. It’s designed to maintain engagement, build trust, and guide the prospect toward a decision over time.
Table of Contents
Full Definition
Follow-up sequences improve conversion by keeping prospects engaged.
They typically include emails, calls, and social touches scheduled over days or weeks.
Personalized sequences tailored to buyer behavior yield the best results.
Examples
Maintains prospect engagement
Builds relationships over time
Improves response rates
Benefits
Poorly timed or irrelevant follow-ups can annoy prospects
Requires automation and tracking tools
Generic sequences have lower effectiveness
Common Mistakes
Design follow-up sequences based on buyer personas and engagement data.
Conclusion
Design follow-up sequences based on buyer personas and engagement data.