What is E-E-A-T?
Google’s criteria for evaluating content quality and reliability, crucial for ranking especially in sensitive or competitive industries.
Table of Contents
Full Definition
E-E-A-T measures how well content creators demonstrate experience, expertise, authoritativeness, and trustworthiness.
It is especially important for YMYL (Your Money or Your Life) topics like health, finance, and legal advice.
Improving E-E-A-T involves showcasing credentials, citing sources, and maintaining high editorial standards.
Examples
Experience
Expertise
Authoritativeness
Trustworthiness
Benefits
Boosts content credibility
Improves rankings for critical topics
Common Mistakes
Hard to quantify directly
Requires ongoing content quality focus
Conclusion
Prioritize E-E-A-T to build user trust and comply with Google’s quality guidelines.