What is Domain Authority (DA)?
A Moz-developed metric predicting a website's likelihood to rank in search engines, scored from 1 to 100. Higher scores indicate stronger domain trust and authority.
Table of Contents
Full Definition
Domain Authority aggregates various factors including backlink quantity and quality, site age, and content relevance.
It provides a comparative measure against competitors, helping SEO strategists prioritize link-building and content efforts.
Improving DA requires consistent high-quality backlinks and technical SEO.
Examples
Backlink quality
Site age
Content relevance
Benefits
Predicts ranking potential
Helps benchmark competition
Common Mistakes
Not a Google metric
Takes time to improve
Can be influenced by spammy links
Conclusion
Use DA as a guide to monitor SEO progress and competitive positioning.