What is Display Network?
A Display Network is a collection of websites and apps where visual ads can be shown to audiences, expanding reach beyond search results.
Table of Contents
Full Definition
Display Networks allow advertisers to place banners, videos, and interactive ads across millions of partner sites, targeting users based on demographics, interests, or browsing behavior.
They are ideal for brand awareness, retargeting, and reaching broader audiences beyond search intent.
Success depends on creative quality and precise audience targeting to maximize engagement.
Examples
Collection of partner sites
Supports visual and video ads
Expands audience reach
Benefits
Increases brand visibility
Allows behavioral targeting
Supports retargeting campaigns
Common Mistakes
Can have lower click rates
Ad blindness risk
Requires strong creative assets
Conclusion
Display Networks complement search ads by broadening reach and supporting diverse campaign goals.