What is Demand Generation?
Demand Generation is a data-driven marketing strategy focused on creating awareness and interest in a product or service to generate qualified leads and fuel sales pipelines.
Table of Contents
Full Definition
It combines content marketing, SEO, events, and advertising to attract and nurture prospects.
Focuses on both lead quantity and quality.
Requires alignment between marketing and sales teams for best results.
Examples
Content marketing
SEO and paid ads
Email nurturing campaigns
Benefits
Focusing only on lead volume
Lack of sales and marketing alignment
Poor lead qualification processes
Common Mistakes
Build integrated campaigns across channels.
Track lead progression and adjust tactics accordingly.
Conclusion
Demand generation drives sustainable pipeline growth and revenue.