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What is Deal Stage?

Deal stage refers to a specific step in the sales process that indicates how far a deal has progressed within the sales pipeline. Each stage represents a milestone, such as “Contact Made,” “Proposal Sent,” or “Negotiation,” helping teams track, manage, and forecast sales activity.

Table of Contents

Full Definition

Defining clear deal stages standardizes pipeline management and reporting.

Tracking deals by stage enables forecasting and targeted sales coaching.

Customizing stages to your sales process ensures alignment across teams.

Examples

  • Improves sales pipeline visibility

  • Enables targeted actions per stage

  • Supports accurate sales forecasting

Benefits

  • Too many stages can complicate tracking

  • Inconsistent stage definitions reduce effectiveness

  • Ignoring deal stage progression limits insight

Common Mistakes

  • Regularly review and optimize deal stage definitions and usage.

Conclusion

Regularly review and optimize deal stage definitions and usage.

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Other Related Terms

Check out these related terms or view all terms in the category Sales Terminology.

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