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What is Deal / Opportunity?

Deal or Opportunity is a potential sales transaction tracked within a CRM. It represents a qualified prospect or lead that is actively progressing through the sales pipeline toward closing.

Table of Contents

Full Definition

Deals are monitored through stages from qualification to closing.

CRM tools help track deal value, expected close dates, and key stakeholders.

Accurate deal tracking enables forecasting and prioritization of sales efforts.

Examples

  • Represents potential revenue

  • Tracks sales progress

  • Supports forecasting and reporting

Benefits

  • Pipeline clutter can reduce focus

  • Deals may stall without active management

  • Inaccurate data impacts forecasts

Common Mistakes

  • Regularly review and update deal statuses.

  • Focus on high-value and timely deals.

Conclusion

Effective deal management drives predictable revenue growth.

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