What is Conversion Rate?
Conversion rate is the percentage of users who complete a desired action, such as signing up, booking a call, or making a purchase, out of the total number of visitors or leads. It measures how effectively your funnel turns interest into results.
Table of Contents
Full Definition
Conversion rate optimization (CRO) focuses on improving the percentage of visitors who take a target action.
Tracking conversion rates across funnel stages helps identify friction points and optimize the customer journey.
Improving conversion rates drives revenue growth without increasing traffic or spend.
Examples
Quantifies funnel efficiency
Helps identify bottlenecks
Drives revenue with existing traffic
Benefits
Can be influenced by external factors
May vary significantly by channel
Focusing only on conversion can ignore user experience
Common Mistakes
Use A/B testing and data analysis to improve conversion rates systematically.
Conclusion
Use A/B testing and data analysis to improve conversion rates systematically.