What is Close Rate?
Close rate is the percentage of deals successfully closed compared to the total number of opportunities in a given period. It indicates how effective a sales team is at converting prospects into customers.
Table of Contents
Full Definition
A higher close rate reflects strong sales execution, effective qualification, and product-market fit.
Tracking close rate helps identify bottlenecks and areas for improvement in the sales process.
Close rate benchmarks vary widely by industry and product complexity.
Examples
Measures sales effectiveness
Highlights conversion success
Supports forecasting and goal setting
Benefits
High close rate may mask low lead volume
Ignoring context can lead to misleading conclusions
Close rate alone doesn’t indicate profitability
Common Mistakes
Analyze close rate alongside other metrics for comprehensive sales insights.
Conclusion
Analyze close rate alongside other metrics for comprehensive sales insights.