What is Close-Lost?
Close-Lost refers to a sales opportunity that did not result in a successful deal. It means the prospect chose not to move forward, often due to pricing, timing, fit, or competition.
Table of Contents
Full Definition
Close-Lost status helps sales teams learn from lost opportunities.
Analyzing reasons for Close-Lost can improve sales and product strategies.
It also helps in managing pipeline health and forecasting accuracy.
Examples
Identifies reasons for lost deals
Provides insights for improvement
Helps clean up sales pipeline
Benefits
Frequent Close-Lost can impact revenue forecasts
Negative customer experience can harm reputation
Requires proper data collection
Common Mistakes
Implement a feedback loop for lost deals to refine processes.
Conclusion
Implement a feedback loop for lost deals to refine processes.