What is Churn Rate?
Churn Rate is the percentage of customers who stop using a product or service within a given time period. It reflects customer retention and is a key indicator of business health and satisfaction.
Table of Contents
Full Definition
A high churn rate signals potential issues in customer satisfaction or product fit.
Reducing churn improves lifetime value and sustainable growth.
Tracking churn helps identify patterns and inform retention strategies.
Examples
Measures customer retention
Impacts revenue growth
Informs customer success efforts
Benefits
High churn can stall growth
Causes can be diverse and complex
Requires ongoing analysis and action
Common Mistakes
Implement proactive engagement and feedback loops to reduce churn.
Conclusion
Implement proactive engagement and feedback loops to reduce churn.