What is Campaign ROI?
Campaign ROI (Return on Investment) measures the financial return generated from a specific marketing or sales campaign relative to its cost. It indicates how effectively a campaign turns investment into profit.
Table of Contents
Full Definition
Calculating Campaign ROI helps agencies justify marketing spend and optimize future campaigns.
It involves comparing revenue generated against the costs incurred.
A positive ROI indicates profitable campaigns, while negative ROI signals the need for reassessment.
Examples
Measures profitability
Guides budget allocation
Supports campaign optimization
Benefits
Can be difficult to track multi-channel impacts
Needs accurate data collection
Short-term focus may miss lifetime value
Common Mistakes
Use analytics tools to track revenue and costs accurately.
Conclusion
Use analytics tools to track revenue and costs accurately.