What is BANT (Budget, Authority, Need, Timing)?
BANT is a sales qualification framework used to assess whether a prospect is a good fit. It helps sales teams determine if the prospect has the budget, decision-making authority, a clear need, and the right timing to purchase a product or service.
Table of Contents
Full Definition
Using BANT allows sales reps to focus on opportunities with the highest likelihood of closing.
It provides a structured approach to qualifying prospects and uncovering buying readiness.
While BANT is widely used, it should be adapted to specific business contexts and sales cycles.
Examples
Structured qualification approach
Helps prioritize sales efforts
Clarifies prospect readiness
Benefits
Can be overly rigid or simplistic
Might miss emerging buying signals
Not always suitable for complex sales cycles
Common Mistakes
Use BANT flexibly and complement it with other qualification techniques.
Conclusion
Use BANT flexibly and complement it with other qualification techniques.