What is a Backlink?
A backlink is a hyperlink from one website to another, serving as a vote of confidence that signals trust and authority to search engines.
Table of Contents
Full Definition
Backlinks influence search engine rankings by demonstrating that other sites find your content valuable.
High-quality backlinks from reputable sites carry more weight than numerous low-quality links.
Building a strong backlink profile is a core part of off-page SEO strategies.
Examples
External link
SEO authority signal
Referral traffic source
Benefits
Improves search rankings
Increases site authority
Drives referral traffic
Common Mistakes
Low-quality links can harm SEO
Requires ongoing outreach
Conclusion
A strong backlink profile is essential for improving organic visibility and credibility.