What is Anchor Text?
Anchor Text is the clickable text within a hyperlink that provides context about the linked page to both users and search engines.
Table of Contents
Full Definition
Optimized anchor text helps search engines understand the topic and relevance of the target page.
Using relevant keywords as anchor text improves SEO but over-optimization or keyword stuffing can lead to penalties.
Diverse and natural anchor text profiles are recommended.
Examples
Clickable link text
SEO relevance signal
User navigation aid
Benefits
Improves keyword rankings
Enhances user experience
Supports content relevance
Common Mistakes
Overuse can trigger penalties
Requires natural variation
Conclusion
Strategic use of anchor text is critical for effective link building and SEO.