What is an Ad Group?
An Ad Group organizes ads and keywords within a campaign, allowing precise targeting and budgeting control over related ads aimed at a specific audience segment.
Table of Contents
Full Definition
Ad groups segment campaigns into clusters of ads that share common targeting criteria and budgets. This enables fine-tuning of messaging and bidding strategies tailored to audience subsets or keyword themes.
Properly structured ad groups improve relevance and quality scores, leading to better ad performance and cost efficiency.
Examples
Target audience segmentation
Keyword grouping
Budget management
Benefits
Enhances targeting precision
Improves ad relevance
Allows granular performance tracking
Common Mistakes
Increases setup complexity
Requires ongoing management
Potential for overlap or gaps
Conclusion
Effective ad group structuring optimizes targeting and campaign ROI.