What is Account Management?
Account Management refers to the ongoing process of nurturing and supporting client relationships after a deal is closed. It involves ensuring client satisfaction, managing deliverables, identifying upsell opportunities, and serving as the main point of contact to retain and grow the account.
Table of Contents
Full Definition
Strong account management leads to higher client retention and growth.
It requires proactive communication, problem-solving, and strategic planning.
Effective account managers build trust and anticipate client needs.
Examples
Enhances client satisfaction
Supports upselling and retention
Facilitates smooth project delivery
Benefits
Demanding and resource-intensive
Requires deep client understanding
Needs strong communication skills
Common Mistakes
Train account managers in relationship building and consultative selling.
Conclusion
Train account managers in relationship building and consultative selling.