Agency Growth Glossary
Explore essential terms in sales, CRM, AI, and agency growth. The ClosingDealz Glossary helps
agencies understand key concepts with real-world content and regular updates.
Categories
AI (for Sales, CRM, Agencies)
AI Activity Suggestions
What is AI Activity Suggestions?
AI Bias
What is AI Bias?
AI Deal Forecasting
What is AI Deal Forecasting?
AI Email Generator
What is AI Email Generator?
AI Meeting Summary
What is AI Meeting Summary?
AI Sales Coach
What is AI Sales Coach?
AI Workflow Automation
What is AI Workflow Automation?
Artificial Intelligence (AI)
What is Artificial Intelligence (AI)?
Behavioral Segmentation
What is Behavioral Segmentation?
Conversational AI / Sales Chatbot
What is Conversational AI / Sales Chatbot?
CRM Auto-Enrichment
What is CRM Auto-Enrichment?
Explainability
What is Explainability?
Generative AI
What is Generative AI?
Hallucination (AI)
What is Hallucination (AI)?
Intent Detection
What is Intent Detection?
Large Language Model (LLM)
What is Large Language Model (LLM)?
Machine Learning (ML)
What is Machine Learning (ML)?
Natural Language Processing (NLP)
What is Natural Language Processing (NLP)?
Predictive Lead Scoring
What is Predictive Lead Scoring?
Sales Terminology
ACV (Annual Contract Value)
What is ACV (Annual Contract Value)?
Average Deal Size
What is Average Deal Size?
BANT (Budget, Authority, Need, Timing)
What is BANT (Budget, Authority, Need, Timing)?
CAC (Customer Acquisition Cost)
What is CAC (Customer Acquisition Cost)?
Churn Rate
What is Churn Rate?
Close Rate
What is Close Rate?
Close-Lost
What is Close-Lost?
Close-Won
What is Close-Won?
Cold Outreach
What is Cold Outreach?
Conversion Rate
What is Conversion Rate?
Deal Stage
What is Deal Stage?
Demo Call
What is Demo Call?
Discovery Call
What is Discovery Call?
Follow-up Sequence
What is Follow-up Sequence?
Forecast Accuracy
What is Forecast Accuracy?
Hot Lead
What is Hot Lead?
Lead
What is Lead?
LTV (Lifetime Value)
What is LTV (Lifetime Value)?
Marketing Qualified Lead (MQL)
What is Marketing Qualified Lead (MQL)?
MEDDIC
What is MEDDIC?
Objection Handling
What is Objection Handling?
Opportunity
What is Opportunity?
Prospect
What is Prospect?
Qualified Lead (QL)
What is Qualified Lead (QL)?
Sales Enablement
What is Sales Enablement?
Sales Funnel
What is Sales Funnel?
Sales Pipeline
What is Sales Pipeline?
Sales Qualified Lead (SQL)
What is Sales Qualified Lead (SQL)?
Sales Velocity
What is Sales Velocity?
Upsell / Cross-sell
What is Upsell / Cross-sell?
Warm Lead
What is Warm Lead?
Agency & Service Business Terms
Account Management
What is Account Management?
Annual Recurring Revenue (ARR)
What is Annual Recurring Revenue (ARR)?
Automation Stack
What is Automation Stack?
Campaign ROI
What is Campaign ROI?
Churn Management
What is Churn Management?
Client Onboarding
What is Client Onboarding?
Client Portal
What is Client Portal?
Creative Brief
What is Creative Brief?
Discovery Questionnaire
What is Discovery Questionnaire?
Fulfillment
What is Fulfillment?
ICP (Ideal Customer Profile)
What is ICP (Ideal Customer Profile)?
Monthly Recurring Revenue (MRR)
What is Monthly Recurring Revenue (MRR)?
Niche Positioning
What is Niche Positioning?
Pipeline Attribution
What is Pipeline Attribution?
Project-Based Billing
What is Project-Based Billing?
Proposal
What is Proposal?
Retainer
What is Retainer?
RevShare (Revenue Share)
What is RevShare (Revenue Share)?
Scope of Work (SOW)
What is Scope of Work (SOW)?
Service Level Agreement (SLA)
What is Service Level Agreement (SLA)?
VSL (Video Sales Letter)
What is VSL (Video Sales Letter)?
White Label
What is White Label?
CRM Terminology
Activity
What is Activity?
API Integration
What is API Integration?
Calendar Sync
What is Calendar Sync?
Company / Account
What is Company / Account?
Contact
What is Contact?
CRM (Customer Relationship Management)
What is CRM (Customer Relationship Management)?
CRM Automation
What is CRM Automation?
Custom Fields
What is Custom Fields?
Data Enrichment
What is Data Enrichment?
Deal / Opportunity
What is Deal / Opportunity?
Email Sequence
What is Email Sequence?
Form Builder
What is Form Builder?
Lead Capture
What is Lead Capture?
Lead Conversion
What is Lead Conversion?
Meeting Scheduler
What is Meeting Scheduler?
Multi-Pipeline Support
What is Multi-Pipeline Support?
Notes / Call Logs
What is Notes / Call Logs?
Pipeline
What is Pipeline?
Role-Based Access
What is Role-Based Access?
Sales Analytics
What is Sales Analytics?
Segmentation
What is Segmentation?
Shared Inbox
What is Shared Inbox?
Stage / Pipeline Stage
What is Stage / Pipeline Stage?
Tag / Label
What is Tag / Label?
Task
What is Task?
User Assignment
What is User Assignment?
Webhook
What is Webhook?
Workflow
What is Workflow?
SaaS Basics
Application Programming Interface (API)
What is Application Programming Interface (API)?
B2B SaaS
What is B2B SaaS?
Integration
What is Integration?
SaaS
What is SaaS?
User Experience (UX)
What is User Experience (UX)?
User Interface (UI)
What is User Interface (UI)?
Marketing Terms
Attribution Modeling
What is Attribution Modeling?
Brand
What is Brand?
Brand Identity
What is Brand Identity?
Branding
What is Branding?
Call-to-Action (CTA)
What is Call-to-Action (CTA)?
Conversational Marketing
What is Conversational Marketing?
Customer Segmentation
What is Customer Segmentation?
Demand Generation
What is Demand Generation?
Digital Marketing
What is Digital Marketing?
Digital Marketing Strategy
What is Digital Marketing Strategy?
Google Analytics
What is Google Analytics?
Inbound Marketing
What is Inbound Marketing?
Influencer Marketing
What is Influencer Marketing?
Marketing Automation
What is Marketing Automation?
Marketing Channel
What is Marketing Channel?
Mobile Marketing
What is Mobile Marketing?
Multichannel Marketing
What is Multichannel Marketing?
Omnichannel Marketing
What is Omnichannel Marketing?
Outbound Marketing
What is Outbound Marketing?
Personalization
What is Personalization?
Product Marketing
What is Product Marketing?
Referral Marketing
What is Referral Marketing?
Social Proof
What is Social Proof?
Target Audience
What is Target Audience?
Top of Funnel Marketing
What is Top of Funnel Marketing?
UTM Codes
What are UTM Codes?
Video Marketing
What is Video Marketing?
Viral Marketing
What is Viral Marketing?
Paid Advertising
Ad Auction
What is Ad Auction?
Ad Campaign
What is an Ad Campaign?
Ad Group
What is an Ad Group?
Bid Strategy
What is Bid Strategy?
Click-Through Rate (CTR)
What is Click-Through Rate (CTR)?
Conversion Tracking
What is Conversion Tracking?
Cost Per Acquisition (CPA)
What is Cost Per Acquisition (CPA)?
Cost Per Click (CPC)
What is Cost Per Click (CPC)?
CPL (Cost Per Lead)
What is CPL (Cost Per Lead)?
CPM (Cost Per Impression)
What is CPM (Cost Per Impression)?
Display Network
What is Display Network?
Dynamic Keyword Insertion (DKI)
What is Dynamic Keyword Insertion?
Impressions
What are Impressions?
Lookalike Audience
What is a Lookalike Audience?
Negative Keywords
What are Negative Keywords?
Paid Advertising
What is Paid Advertising?
Pay-Per-Click (PPC)
What is Pay-Per-Click (PPC)?
Quality Score
What is Quality Score?
Retargeting / Remarketing
What is Retargeting or Remarketing?
Return on Ad Spend (ROAS)
What is Return on Ad Spend (ROAS)?
Split Testing (A/B Testing)
What is Split Testing?
Targeting
What is Targeting?
Social Media Marketing
Community Management
What is Community Management?
Facebook
What is Facebook?
Instagram
What is Instagram?
LinkedIn
What is LinkedIn?
Organic Reach
What is Organic Reach?
Promoted Posts
What are Promoted Posts?
Social Listening
What is Social Listening?
Social Media Advertising
What is Social Media Advertising?
Social Media Analytics
What is Social Media Analytics?
Social Media Engagement
What is Social Media Engagement?
Social Media Marketing
What is Social Media Marketing?
Social Media Strategy
What is Social Media Strategy?
TikTok
What is TikTok?
User-Generated Content (UGC)
What is User-Generated Content (UGC)?
SEO (Search Engine Optimization)
301 vs. 302 Redirects
What are 301 and 302 Redirects?
404 Not Found
What is a 404 Not Found?
Anchor Text
What is Anchor Text?
Backlink
What is a Backlink?
Backlinking
What is Backlinking?
Black Hat SEO
What is Black Hat SEO?
Canonical Tag (rel=canonical)
What is a Canonical Tag?
Crawl Budget
What is Crawl Budget?
Domain Authority (DA)
What is Domain Authority (DA)?
Duplicate Content
What is Duplicate Content?
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
What is E-E-A-T?
Google Search Console
What is Google Search Console?
Guest Posting
What is Guest Posting?
Hreflang Tag
What is an Hreflang Tag?
Internal Links
What are Internal Links?
Keyword
What is a Keyword?
Keyword Optimization
What is Keyword Optimization?
Keyword Research
What is Keyword Research?
Link Building
What is Link Building?
Link Equity
What is Link Equity?
Link Profile
What is a Link Profile?
Local SEO
What is Local SEO?
Long-Tail Keyword
What is a Long-Tail Keyword?
Meta Description
What is a Meta Description?
Meta Tags
What are Meta Tags?
Mobile-First Indexing
What is Mobile-First Indexing?
Nofollow Link
What is a Nofollow Link?
Off-Page SEO
What is Off-Page SEO?
On-Page SEO
What is On-Page SEO?
Organic Traffic
What is Organic Traffic?
Programmatic SEO
What is Programmatic SEO?
Robots.txt
What is Robots.txt?
Search Engine Optimization (SEO)
What is Search Engine Optimization (SEO)?
Search Engine Results Page (SERP)
What is a Search Engine Results Page (SERP)?
Search Intent
What is Search Intent?
Search Volume
What is Search Volume?
SERP Features
What are SERP Features?
Skyscraper Technique
What is the Skyscraper Technique?
Spammy Links
What are Spammy Links?
SSL Certificate (HTTPS)
What is an SSL Certificate?
Structured Data (Schema Markup)
What is Structured Data?
Technical SEO
What is Technical SEO?
Title Tag
What is a Title Tag?
White Hat SEO
What is White Hat SEO?
XML Sitemap
What is an XML Sitemap?
Entrepreneurship
Angel Investor
What is an Angel Investor?
Bootstrapping
What is Bootstrapping?
Burn Rate
What is Burn Rate?
Business Model
What is a Business Model?
Customer Acquisition
What is Customer Acquisition?
Exit Strategy
What is an Exit Strategy?
Fundraising
What is Fundraising?
Growth Hacking
What is Growth Hacking?
KPIs (Key Performance Indicators)
What are KPIs (Key Performance Indicators)?
Lean Startup
What is Lean Startup?
MVP (Minimum Viable Product)
What is an MVP (Minimum Viable Product)?
Pitch Deck
What is a Pitch Deck?
Pivot
What is a Pivot?
Product-Market Fit
What is Product-Market Fit?
Runway
What is Runway?
Scaling
What is Scaling?
Venture Capital (VC)
What is Venture Capital (VC)?