A roofing business with 30+ years of experience relied heavily on contractor referrals and manual communication. We built a simple lead capture system that made technology effortless to use while helping generate direct customer inquiries through SEO.
Roofing
Lead Capture & Simplicity
1-week rollout
The business primarily relied on word-of-mouth and contractors who would pass along roofing jobs in exchange for referral fees. There was no website, no direct lead capture, and no easy way to receive inbound customer inquiries without middlemen involved.
The business relied heavily on referrals and contractors for new jobs.
There was no website or direct customer lead capture system.
The owner disliked complicated software and technical tools.
We worked closely with the owner over the course of a week to build a professional roofing website using real project photos from completed jobs. The site focused on roofing felt installation, roofing felt repairs, and foam glass insulation services for both residential and commercial properties. We optimized the website for SEO and connected a lead capture form directly to Discord notifications so every new inquiry instantly appeared on the owner's phone with all customer details included.
Built a professional roofing website showcasing completed projects and services.
Optimized the website structure and pages for local SEO visibility.
Integrated Discord notifications so leads could be handled instantly from a phone without logging into software.
The business now receives direct inbound inquiries through SEO without relying entirely on contractors and referral percentages. Most importantly, the system was designed to require almost no technical knowledge — allowing the owner to simply receive notifications, call leads immediately, and continue running the business the way he always had.
1-week setup
Built collaboratively using real project photos and service information.
SEO-generated leads
The website started generating direct inbound customer inquiries organically.
Instant lead alerts
New inquiries arrive directly to the owner's phone through Discord notifications.
Key takeaways
The owner could respond to new leads immediately with customer context already included.
The business became less dependent on contractors taking referral percentages.
Technology became simple enough to use consistently without changing the owner's workflow.
"I didn’t want complicated software. I just needed something simple that helps me get more jobs."
Owner, Roofing Business
Roofing
Lead Capture & Simplicity
1-week rollout